While white labelling has many advantages, things can go wrong quickly. Some of the most pessimistic scenarios are: this IZEA Exchange White Label Platform License Agreement (“Agreement”), which governs the use of the IZEA Exchange platform (“IZEAx”), is located between IZEA Worldwide, Inc., a Nevada Corporation, with a mailing address of 501 N. Orlando Ave, Ste 313, PMB 247, Winter Park, FL 32789, on its behalf and its subsidiaries and associated companies (“IZEA”) and the customer (“customer”) or customer (“customer”) in an order form valid on the date of validity indicated above. Each is called “party” and collectively “party.” 1. Some definitions. (a) “active subscription,” a subscription activated by an end user. (b) “affiliate” in relation to one company, another entity that controls, controls or controls the former. (c) “confidential information,” this agreement and all schedules (including pricing), changes to this agreement; non-public parts of the Service, documentation and other written or electronic information that are (i) confidential and/or proprietary or that are accompanied by a written notification that such information is confidential and/or proprietary, or (ii) are not identified or accompanied by a message indicating that it is confidential and/or proprietary, but which, if disclosed to third parties, could reasonably compete with the owner of that information. Confidential information does not include information that, as demonstrated by the receiving party, is: (i) publicly available, (ii) obtained legally by third parties without limitation of disclosure, or (iii) is developed independently of a party without reference or use of confidential information. (d) “continuation period,” the period beginning at the end of the period and ending with the termination or expiry of the last outstanding subscription. (e) “end user”: a person in the target market who: (i) has acquired access to the service from the reseller or otherwise has the right to access the service in accordance with the dealer`s terms; and (ii) is not a dealer or dealer partner. (f) “end user data”: any end-user information provided by the MTP reseller in connection with the sale of subscriptions by DenSeller or Channel Partner.